• TSI Inc, specializing in IT consulting, staffing, and recruitment solutions, is actively seeking candidates for  a Marketing Communication Manager who will be responsible for developing and

  implementing global marketing plans for Koh Young medical products. This role involves collaborating with cross-functional teams, including sales and product management, to drive product promotion, market penetration, and brand awareness.

  
  

  Responsibilities

  Strategic Planning and Campaign Management:

  • Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.

  • Create and manage campaigns across multiple channels (digital, print, events) to promote Koh Young

  medical products effectively.

  • Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements.

  Content Development and Brand Messaging:

  • Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.

  • Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences.

  Collaboration with Sales and Product Teams:

  • Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.

  • Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies. Event Management and Trade Shows:

  • Plan, coordinate, and execute participation in industry trade shows, conferences, and events to

  showcase products and enhance brand visibility.

  • Manage pre-event and post-event communication strategies to maximize impact and engagement.

  
  

  Requirements and skills

  • Bachelor’s degree in marketing, communications, or related field.

  • Proven experience (5+ years) in marketing communications, preferably in the medical device or healthcare industry.

  • Strong understanding of marketing principles, branding, and strategic communication planning.

  • Excellent written and verbal communication skills with the ability to create impactful content.

  • Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.

  • Ability to work collaboratively in a cross-functional environment.

  • English – Korean bilingual is highly desirable.

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